Digital Natives
Located on Skwxwú7mesh territory in the heart of the city, the digital signs, facing north and south, flashed a static advertisement every ten seconds. Their scale, and their proximity to the bridge made for an assertive relationship to the pedestrians, cyclists and motorists entering and departing downtown, and this occupation of visual space has been the subject of considerable controversy.
For Digital Natives, the billboard became a space for exchange between native and non-native communities in an exploration of language in public space.